Financial Strategy For ₹20–100 Cr Businesses
E-Book
Your Playbook For Profitable Scaling in the ₹20–100 Cr League
August 08, 2025
Written by
Nikunj Mody
Author
Financial strategy for ₹20-100 CR Businesses: Outline
1. Introduction: The Clarity Imperative
· Why mid-market companies stall without clear profit & cash insights
· How this playbook helps you focus on the levers that move the needle
2. Chapter 1 – Assessing Your Financial Health
· Quick “Health Check” on liquidity, leverage & margins
· Mapping gaps in budgeting, forecasting, cash-flow, and reporting
3. Chapter 2 – Strategic Budgeting & Rolling Forecasts
· Moving from static plans to driver-based, scenario-driven forecasts
· Embedding a monthly governance cadence for continuous course-correction
4. Chapter 3 – Cash-Flow Optimization & Working Capital
· Breaking down your Cash Conversion Cycle (DSO, DPO, Inventory Turns)
· Tactics to free up cash for reinvestment without diluting equity
5. Chapter 4 – Profitability & Margin Enhancement
· Identifying your highest-impact profit levers (pricing, mix, cost)
· Lean cost-rationalization methods that safeguard growth
6. Chapter 5 – Performance Metrics & Decision-Driving KPIs
· Building a “north-star” dashboard of leading & lagging indicators
· Using insight questions and scenario models to spark action
7. Conclusion & 30-Day Profit & Cash Sprint
· Week-by-week action plan that delivers visible ROI in one month
· Prioritized “gotchas” and how to avoid them
Introduction: The Clarity Imperative
Mid-market businesses – those generating between ₹20 Cr and ₹100 Cr in annual revenue – occupy a unique space on the growth spectrum. You’ve moved beyond the scrappy startup phase, yet you’re not quite the well-oiled enterprise machine. This “in-between” zone brings its own challenges:
- Complexity Grows Faster Than Resources. Revenue scales, your headcount inches up, and systems multiply – but without clear financial insights, complexity quickly becomes chaos.
- Hidden Cash Drains Undermine Strategy. You may be profitable on paper, yet surprise working-capital shortfalls force reactive borrowing or missed vendor payments.
- Decisions by Gut, Not Data. When leadership meetings rely on yesterday’s numbers or anecdotes, you lose the discipline to spot trends and act before issues spiral.
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